Aliceby TranX
The framework

Your funnel leaks in three places.

For product-led B2B SaaS the funnel is short: find you, sign up, pay. Every lost customer disappears at one of three layers, and each layer fails in its own way. This is the framework Alice watches your funnel through, and the reason her weekly verdict names one bottleneck instead of fifty metrics.

Layer 1 · DiscoveryLive

Can your customers even find you?

Search, ads, and AI answers all lead customers to you — and Alice watches every one, paid and organic (SEO & GEO) alike. She doesn’t stop at watching: Alice fixes the SEO/GEO issues she finds — broken tags, AI-search gaps — and writes content to get you cited. You approve.

The problem
Invisible in AI answers
ChatGPT, Perplexity, and Google AI Overviews cite competitors for the queries your buyers ask. You don’t even know.
Alice tracks your citation & mention share — and the buyer queries you’re missing.
The problem
Rankings slip silently
A ranking drop on a money keyword shows up in your traffic two weeks later. By then it’s a habit.
Alice watches Search Console daily and flags ranking drops the moment they start.
The problem
Ready isn’t cited
Your page is technically fine, but AI engines still don’t pick it up. The gap between readable and citable is invisible.
Alice free 30-second scan shows whether AI engines can even read you.
SearchDOOR 11Google · BingAdsDOOR 22Google · Meta · LinkedInAIDOOR 3 · NEW3?ChatGPT · Claude · PerplexityOPENyour businessMost teams have Doors 1 & 2 working.In 2026, Door 3 is the gap.
Layer 2 · PerceivabilityLive

Do they believe it’s for them?

They clicked through to your site. Did the page convince them in eight seconds — or did they bounce? Alice pinpoints exactly where your funnel leaks, and why.

The problem
High-intent visitors bounce
They click, scan for eight seconds, and leave without ever signing up.
Alice pinpoints exactly where they drop — by page, device, and source.
The problem
You pay for the wrong clicks
One campaign floods you with people who’ll never buy — 41% activation vs 78% elsewhere.
Alice flags which sources send non-buyers, so you cut the wasted spend.
The problem
Broken tags hide the leak
A misfiring pixel or tag means your funnel data lies and the drop-off is invisible.
Alice catches broken tracking before it corrupts every decision.
Path exploration · landing → signupAlice pinpoints exactly which step leaks — and the reason behind it.
Landing100%Read the page62%Started signup28%Signed up9%−38% bounced−34% didn’t believe−19% abandoned
Layer 3 · ActivationActive Beta

Do they reach value?

The moment that makes you worth paying for — a first API call, imported contacts, a connected source. Alice maps who reaches it, and who quietly churns before they do.

The problem
Signups stall before value
They register and never do the one thing that makes you worth paying for.
Alice maps the activation funnel by cohort and shows where they drop.
The problem
Trial → paid quietly drops
Conversion slips from 27% to 19% and you don’t spot it for two weeks.
Alice catches the drop and traces it to the campaign behind it.
The problem
You can’t trust your CAC
GA4, Ads & Stripe disagree, so payback period and ROI are guesswork.
Alice reconciles every source into CAC, payback & channel ROI you can act on.
Activation · cohort retentionIn active Beta — reach the value moment and they stay; miss it and they churn. Illustrative.
Reached value → staysNever activated → churns86%11%SignupWeek 4Week 8

Find out which layer is your bottleneck.

Start with the free 30-second scan, or connect Search Console and GA4 and let Alice name it for you.

Run the free scan →