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Insights for Ecommerce
AI analytics, attribution, and data-driven growth — from the TranX AI team.
Google AdsGA4ROAS
Your Google Ads ROAS Looks Great. Your GA4 Tells a Different Story.
Google Ads and GA4 measure different things, in different ways, at different times. If you're not cross-referencing them with Shopify, you're making budget decisions with half the picture.
TranX AI Team··7 min read
GA4BigQueryData Engineering
Stop Using the GA4 API — Use BigQuery Export Instead
The GA4 Data API silently samples, hides, and caps your ecommerce data. BigQuery Export gives you every event, zero sampling, and full SQL power — for free.
TranX AI Team··7 min read
ROASAttributionEcommerce
Why Your ROAS Doesn't Add Up
Every ad platform tells you a different ROAS number. The truth? They're all taking credit for the same sales. Here's why — and how to find the real answer.
TranX AI Team··6 min read