Product · How Alice works
From buyer questions
to better content.
Alice helps you discover what to monitor, understand your AI visibility, and act on the gaps. Review the findings in your dashboard, receive a weekly report, and approve the changes and content you want to publish.
Discover
Build coverage beyond the questions you already know.
Start with questions about your brand and the problems your buyers are trying to solve. Alice suggests additional buyer questions to help you explore needs, comparisons and use cases you may have missed.
Choose which suggestions to add to your monitoring list.
You bring: Your website, business context and the questions you already care about.
Alice helps with: Additional buyer questions to consider monitoring.
Example · fictional booking-software business
Branded
“Is ExampleCo good for clinics?”
Buyer
“What’s the best booking software for a small clinic?”
Alice suggests
“Which booking tools help reduce no-shows?”
The suggested question checks a specific buyer problem, expanding coverage beyond a general product-category question.
Monitor
The same questions. Daily checks. A history you can follow.
Alice asks your monitored branded and buyer questions across Google AI, ChatGPT and Claude every day. She records the responses so you can compare your visibility across engines and over time.
- Visibility scorecards for an overview of your monitored questions.
- Trends showing how visibility changes over time.
- Citation and mention tables across engines.
- The responses and sources behind the findings.
| Customer question |  Google AI |  ChatGPT |  Claude |
|---|---|---|---|
| Is ExampleCo good for clinics?Branded question | Cited | Cited | Mentioned |
| online booking softwareBuyer question | Mentioned | Not cited | Cited |
| how to reduce no-showsBuyer question | Not cited | Not cited | Not cited |
| cheapest booking toolBuyer question | Cited | Mentioned | Not cited |
Google AIChatGPTClaudeGoogle AIChatGPTClaudeGoogle AIChatGPTClaudeGoogle AIChatGPTClaudeFictional ExampleCo account with sample numbers. Cited means a page on your site is linked in the answer. Mentioned means you are named with no link back. When an AI returns no sources at all, Alice records that separately instead of counting it as a miss.
Checked every day and kept as a series. On every paid plan: Google AI Overviews, ChatGPT (OpenAI model with web search, not the ChatGPT app) and Claude (Anthropic API with web search, not claude.ai).
Your weekly report
Review visibility changes, citation gaps and suggested priorities in a weekly report. Your Alice home page keeps the daily detail.
Analyze
Understand the evidence behind the recommendation.
Alice combines website checks with analysis of AI responses and cited sources to help answer three practical questions:
- Can AI read your site?
- Find access and content-readability problems that may prevent AI from seeing what you offer.
- Where should you publish?
- See which channels appear in cited sources and where your content could be useful, from your website to YouTube or LinkedIn.
- What are competitors doing differently?
- Compare the content AI cites with yours. Get suggestions for topics, explanations or examples worth adding or improving.
Find problems such as blocked AI crawlers or important content that AI cannot read. Alice explains what to address and uses the observed sources to recommend content changes and publishing channels.
Alice’s citation analysis
ExampleBuyer question
“Best booking software for clinics?”
A booking walkthrough
The cited video demonstrates clinic setup and appointment reminders.
Your content · gap
Features without a demo
Your page lists the features, but doesn’t show how they work for a clinic.
Alice’s suggested next step
Publish a clinic walkthrough on YouTube.
Show setup and reminders, then add the demonstration to your product page.
Fictional example of source-based analysis. A suggested channel does not guarantee a citation.
Improve
Alice prepares the work. You approve what goes live.
Use the findings to prepare webpage improvements, blog posts and articles aimed at improving AI visibility and organic discovery.
Alice can help turn a missing explanation into a revised page section, or a buyer question into a useful article. Review the draft and the reasoning behind it, then decide what to use.
Autopilot · BetaFor code changes through the GitHub integration, Alice can prepare a pull request for review.
Example · from finding to approval
Finding
Your content doesn’t explain how appointment reminders work.
Alice prepares
A clearer product-page section and an article explaining the workflow.
You decide
Review, edit and approve the changes before publishing.
- 1
Alice identifies an opportunity.
Review the evidence and suggested priority.
- 2
Alice prepares changes or a draft.
Inspect the proposed webpage edit, post or article.
- 3
You review and refine.
Check accuracy, brand voice and the changes you want.
- 4
You approve and publish.
Apply the approved change or publish the content.
- 5
Follow the trends.
Continue monitoring and review what changes afterward.
After publishing
Record a change. Follow the trend.
Record events such as a blog publication or product-page update alongside visibility trends. The history helps you compare timing without assuming a change caused a visibility increase.
See what changes over time
Record growth events. Alice stores them and compares trends.
+56%
AI visibility · 28 days
- 1Blog post published Day 8
- 2Product page updated Day 19
Sample events and numbers. Correlation does not establish cause.
Your wider marketing picture
Bring AI visibility, search and paid traffic into the same conversation.
Connect Search Console, GA4 and Google Ads to help Alice reconcile search and paid traffic. Review those findings alongside AI visibility and identifiable AI referrals for a broader view of your online marketing.
Use the combined view to understand traffic-source changes and guide what you investigate next. Visibility in AI answers remains distinct from website visits; the product does not assume that a mention produced a visit or sale.
Alice reconciles connected search and paid traffic data. AI referrals are included only when identifiable; AI-answer visibility is a separate measurement.
Find the gaps. Get help closing them.
Start with a website check, then explore monitoring, analysis and content assistance for your business.