Built by people who
We've spent a decade building software and data systems at internet scale. We know exactly how hard it is to look at five tabs on a Monday and still not know what's working, and how easy it is for a tool to sell you a number it cannot back. So we built Alice to answer three questions against your own data: can buyers find you, in Google and in AI answers; who is found instead; and what content could be improved.
What is TranX?
TranX is a software company based in Taipei, founded by engineers who previously built Firefox at Mozilla. It builds Alice, an AI growth agent for understanding and improving visibility in AI answers and organic search.
What does TranX do?
TranX builds Alice, an AI growth agent that discovers buyer questions, monitors AI answers, analyzes citation gaps and prepares content improvements for approval. Founded by ex-Mozilla engineers, based in Taipei.
Who is TranX for?
TranX builds for small teams and business leaders without a technical background, across industries. Alice helps you understand how customers find your business in Google Search and AI answers, and what to improve next. Start with your website URL; no technical expertise or prior Search Console or GA4 setup is required. Connect these tools later if you want additional search and traffic insights.
Is TranX the same as Alice?
They are related but not the same. TranX is the company; Alice is the product TranX builds. When people say they use TranX, they mean Alice, the AI growth agent.
The problem we saw
Buyers now ask AI before they ever reach a website, and nothing in Search Console or GA4 shows whether you were the answer. A single AI answer cannot show the full picture across engines or over time. Marketers need a record of the answers and their sources to understand where they appear, where competitors appear instead, and what to improve next.
What we built
Alice is an AI growth agent that helps you understand and improve your AI visibility. She discovers buyer questions, monitors AI answers daily on paid plans, and analyzes citation gaps and competitor sources. She prepares webpage improvements and content drafts for your approval. Search and paid traffic provide a broader marketing view, separate from AI visibility. GitHub code changes are available as pull requests you approve, in Beta.
Our team
Our founder led a team building Firefox at Mozilla. You don't ship a browser to hundreds of millions of people without learning how the internet actually works: search intent, landing pages, retention, trust. The rest of the team comes from Mozilla, MediaTek, and AI startups, with deep experience in data platforms and large-scale software serving hundreds of millions of users. We're based in Taipei and building for small teams and business leaders without a technical background, across industries.
Why “Alice”?
The name is a nod to Alice in Wonderland, the girl who wakes up in a confusing world of conflicting signals and finds her way through by asking the right questions. That's the job we're building for. Our vision: help people navigate a confusing world and find clarity with data.
Want to work with us?
We're hiring engineers and growth-minded designers who love data and AI.